Author: Alex Farber | Source: nma.co.uk | Published: 11.02.08
Game show brand Deal Or No Deal has been made available as a play-for-cash mobile game following an agreement between Endemol and Ladbrokes.
The hit TV show went live as a mobile game on Ladbrokes' mobile site this week, allowing its customers to wager up to £1,000.
Deal Or No Deal was the highest selling mobile game for its publisher Gameloft in the UK in 2007. It now looks set to be given a second lease of life following its real-money incarnation by Mfuse.
Claire Barry, head of new channels for Ladbrokes, said that it was the first branded mobile game the betting firm had released.
"Not all games translate well onto mobile but Deal Or No Deal has been tremendously successful online," Barry said. "It's a great brand and will encourage a new audience to visit the mobile site."
Barry is now considering the other branded games Ladbrokes offers online including Bullseye and Who Wants to Be A Millionaire? for mobile release.
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