MFUSE APPOINTED BY GALA CORAL

 

Mfuse (www.mfuse.com), the leading provider of mobile-enabling technology, has signed a three year deal with Gala Coral to provide a wide range of mobile gambling products for the Gala, Coral and Eurobet brands.

 

The Gala Coral Group are Europe’s largest gambling company with revenue in the past year of £1.3 billion and offers an unrivalled range of online and offline gambling opportunities.

 

Mfuse will begin by providing Gala Coral with the technology to enable advanced mobile sports betting for launch in the first half of 2009.  The Mfuse technology will then be used to enable Gala Coral to launch other game formats later in the year.

 

The new services will be powered by the Mfuse NOVO Provision and Transact platforms, seamlessly handling the complex matrix of devices and mobile networks standards, ensuring consumers have a quick and easy to use service.

 

Joe Coughlin, Head of New Product Development at Gala Coral said “Mfuse were the obvious choice. They are the leaders in this sector by a long way and have shown a commitment to product development that Gala Coral asks of all its suppliers.  We’re very happy to be doing business with them”

 

 

Charles Palmer, Marketing Director at Mfuse, commented, ‘Gala Coral is a pan-European business which fits well with our strategic direction for 2009. Mfuse already count some of the world’s largest online bookmakers, including Ladbrokes, Bet 365 and William Hill as clients. The addition of Gala Coral with its international reputation, further enhances Mfuse’s reputation in this growing marketplace.”

 

 

 

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For further information please visit www.mfuse.com or contact:

Marcus Wareham, Chief Executive

Charles Palmer, Marketing Director

Mfuse

Tel: 020 7154 2070

 

John West / Simon Compton

Tavistock Communications

Tel: 020 7920 3150

 

Notes to Editors:

 

Mfuse was incorporated in 2002 to offers its clients a reliable and secure way to play, pay and transact using any mobile device. Specifically, its aim is to enable businesses to deploy mobile transactional services across multiple devices and in multiple territories.

 

In May 2008, Mfuse announced the closure of a £2.55 million funding round from existing investors Bestport Ventures LLP, who invested a further £850,000 and new investors including Mark Blandford, the founder of Sportingbet Plc, who invested £1.55 million. Following the funding round Mr Blandford joined the Mfuse Board as a non-executive director.

 

At present, Mfuse’s core offering is in the sports betting market where it works with blue-chip clients such as Ladbrokes Plc, Sportingbet Plc, Bet365, Stan James and Paddy Power Plc. Part of the new capital has been allocated for further development and marketing of a mobile casino offering.

 

 

About The Gala Coral Group

The Gala Coral Group is Europe's pre-eminent betting and gaming company and one of Britain’s largest private companies, with over 1,800 retail trading outlets in the UK and an E-Commerce division which is responsible for the development, management and operation of the Group's E Commerce UK and International activities.  In addition, the division is proud to be the first operator of digital interactive television bingo via the red button on Gala TV (Sky channel 861).   Gala Coral is the first company to receive full GamCare accreditation across its four UK divisions – Coral, Gala Bingo, Gala Casino and E Commerce.

The Gala Coral Group employs over 19,000 people across all of the Group’s five divisions – Coral, Gala Bingo, Gala Casino, E Commerce, and International.

 

Gala Bingo is the industry leader with approximately 28 million admissions from 156 clubs every year and a typical weekly payout of £25 million in prize money.  The division runs a highly successful rollover jackpot game called High 5, a unique offering in the industry whereby jackpots are shared between club members.  The largest win so far was in November 2007, where nearly £875,000 was won, half of which was distributed among High 5 players and the other half went to one overall winner. 

Enjoy the game but gamble responsibly.  Gambleaware.co.uk

 

For more information please contact Sarah Mercer, Group Communications Manager

Sarah.mercer@galacoral.com

0115 851 7717

 

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