MFUSE EXPANDS INTO EUROPE WITH APPOINTMENT BY BETSSON
Mfuse (www.mfuse.com), the leading provider of mobile-enabling technology, announces its first move into the Scandinavian market with a three year deal to provide Betsson, one of the world’s largest gaming companies, with mobile gaming products.
Mfuse will supply a mobile sports betting product that will enable Betsson to launch one of the first mobile betting services in Scandinavia. The service is due for launch in Spring 2009 and will feature both Java and mobile internet formats. It will be launched in a number of major European languages including Swedish, Norwegian, Danish, Finnish, Turkish, Polish, Spanish, French, Greek, Italian, German and English.
Betsson has over 120,000 active online customers and revenues in excess of £80m per annum with current growth at around 50% per annum and 1200% since 2005. Betsson has over 40 years of experience in the gaming industry and the company’s shares are listed on the Nordic Exchange Mid Cap list.
The agreement will see Mfuse providing Betsson with Mfuse’s latest generation sports betting technology and the latest developments in user interface design. The service will offer full suite of multi-bets and Mfuse’s unrivalled live in-play betting experience.
Marketing Director of Mfuse, Charles Palmer said, ‘This is a landmark deal for Mfuse as we continue to execute our strategy of expanding into the European gaming market. Betsson is a fast growing, dynamic company that knows how to make the mobile gambling channel a success. By working closely with the Betsson team, we will be able to deliver exciting m-gaming products to the Scandinavian markets.
Commenting on the partnership, Thomas Kalita, Chief Executive of Betsson Malta Ltd, said, "Following a strategic review of the market we choose Mfuse to provide our mobile service due to their extensive knowledge and experience in mobile gambling technology. In addition, Mfuse were chosen because they can provide both sportsbetting and casino games, meaning we can offer a consistent mobile experience to our customers.
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Marcus Wareham, Chief Executive
Charles Palmer, Marketing Director
Mfuse
Tel: 020 7154 2070
John West / Simon Compton
Tavistock Communications
Tel: 020 7920 3150
Notes to Editors:
Mfuse was incorporated in 2002 to offers its clients a reliable and secure way to play, pay and transact using any mobile device. Specifically, its aim is to enable businesses to deploy mobile transactional services across multiple devices and in multiple territories.
In May 2008, Mfuse announced the closure of a £2.55 million funding round from existing investors Bestport Ventures LLP, who invested a further £850,000 and new investors including Mark Blandford, the founder of Sportingbet Plc, who invested £1.55 million. Following the funding round Mr Blandford joined the Mfuse Board as a non-executive director.
At present, Mfuse’s core offering is in the sports betting market where it works with blue-chip clients such as Ladbrokes Plc, Sportingbet Plc, Bet365, Stan James and Paddy Power Plc. Part of the new capital has been allocated for further development and marketing of a mobile casino offering.
BETSSON AB'S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTER COMPANIES WITHIN THE GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA LTD WHICH OPERATES GAMES TOWARDS END CUSTOMERS, VIA THE WEBSITES BETSSON.COM, CASINOEURO.COM AND CHERRYCASINO.COM. BETSSON MALTA LTD OFFERS POKER, CASINO, BETTING EXCHANGE, SPORTS BETTING, LOTTERY, BINGO, GAMES AND BETSSON TRADER. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON THE NORDIC LIST IN STOCKHOLM, MID CAP (BETS).
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